A truly sustainable future needs both smarter yields and smarter consumption.
Historically, feeding our growing population has hinged on boosting production levels and
increasing efficiency – that is, reducing the input resources needed to produce a certain output
yield.
Today, we are able to grow the same quantity of crops using only one-fourth of the land that was
needed in 1961:
However, over the same time period, we have expanded our agrigultural footprint by 490 million
hectares – an area 1.5 times the size of India.1
With finite land, a changing climate, and diminishing returns from improved farming techniques,
feeding the future will require more than just increasing outputs.
Strategies to increase production
Strategies to shift consumption
It's not "either/or"
Technological breakthroughs will undeniably contribute, but a combination of increased efficiency
with thoughtful, smarter consumption that will feed our future sustainably. What we decide to eat
will shape what we produce and what landscapes and water we save.